Industry leader in towables
A premium watersports brand focused on creating high-quality, fun products for families and their friends. Airhead brings innovative, well-designed products that encourage adults and kids to get outdoors, be active, and have fun.
As a product graphic designer, I was tasked with developing product graphics based on requests from the product design team.
Product Design
Throughout the off-season, the product design team presents new designs for the Summer season (currently 2 seasons our). When designs are presented, a request for product graphics is given to our team of three designers.
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To work with the product team and present the best product design options for the coming summer season.
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When a new product has been built and is ready for the design team, a request is sent through with a 2-week window for all designers to present their best designs to a team of stakeholders. After all potential designs have been presented a single design is selected and revised based on stakeholder feedback. This process can go between 1 and 3 rounds of design reviews before the final file is built and sent off to factory.
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For the 2024 summer season, a collection of newly designed towables, wake surf boards, and ski-trainers will be introduced to the Airhead product line.
NEW
COLLECTION
A series of new wake surf boards, towables, and ski-trainers will release for the 2024 summer season.
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Design a hand-shaped wake surfboard for the 2024 Airhead Product Line. There are no limits to the design request beyond remaining family-friendly.
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The request from the product design team was for a pin tail board to be designed. This board is meant to be utilized as more of a trick board and the initial design request was for something exciting and family-friendly.
Three designers submitted a large collection of designs for stakeholders to select from. The design (seen on the left) was selected to send to the factory for production.
There were no additional design reviews needed as the stakeholders were happy with the original design.
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The “Current” wakesurf board, a design that was inspired by block print paintings.
Round 1 Designs presented by me
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Design a hand-shaped wake surfboard for the 2024 Airhead Product Line. There are no limits to the design request beyond remaining family-friendly.
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The initial design request was for a board shaped for new surfers. Three designers presented a series of designs at the initial design review.
After the first design review, with stakeholders, the selected design (shown to the right) was requested to be placed on the new swallow tail board. This design went to a second review round with a request for additional color options and the artwork to be placed on the new swallow tail dielines.
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After a series of 2 design reviews, the final product design selected was this whale design on a swallow tail board.
Round 1 Designs presented by me
Round 2 Designs presented by me (on swallow tail board)